eStar chief technology officer Matt Neale looks back at the peak trading season.
Well, it's that time of year again, where the peak trade tension, the celebrations or commiserations have been and gone, and we look ahead to the next round.
News
Stay informed with latest news from the world of eCommerce, new eStar updates and features and see how our clients are connecting with more customers than ever before.
Digital Strategy
Review, prepare, plan
eStar client services and partner manager Kylie Williams details six key ways to prepare for the peak trading period.
Will this peak period be a repeat on last year? We and others in the eCommerce industry think not. If anything, it will be one we have never encountered before, but one we need to prepare for!
How the 'Delta consumer' is redefining customer experience
eStar senior project manager Patrick Gaskin shares why the 'Delta consumer' is redefining customer experience.
Last year I wrote about the COVID consumer and how the ebb and flow of what, in hindsight, was a predictable cycle of lockdowns and subsequent easing of restrictions was impacting consumers.
Since then, a lot has changed. So how has it changed consumer behaviour and eCommerce?
Delivery in the details
eStar senior project manager Patrick Gaskin discusses store fulfilment in the time of COVID.
The disruption of the past 18 months has brought on change, both temporary and permanent. Central business districts – the mecca of foot traffic – have remained largely deserted as people continue to work from home and shop online. Lockdowns remain a constant threat, fuelling uncertainty and hurting consumer confidence.
Let's get loyal
eStar chief client officer Richard Berridge discusses why loyalty is important and not all about discounts.
Building a loyal customer base is one of the key foundations to retail success. Customers who are loyal to your brand spend more, and more frequently. They refer more customers than those who are brand agnostic. They are your greatest advocates, your greatest revenue driver, and your greatest source of feedback.
Feeling Satisfied?
Never before have customers’ expectations been so high. Never mind the fact that online traffic has risen threefold, and internal processes are going beyond their limits, customers dont care.
eStar account director Jared Telling asks, how much is customer satisfaction worth?
